Renegade Coffee Shop & Bakery

 

Renegade Coffee Shop & Bakery is the brainchild of a millennial couple obsessed with coffee and doughnuts. After traveling the world for 5 years in search of the perfect cup of joe and fluffy doughnut, we’re opening our first coffee shop and bakery location in Melbourne, Australia. Our ideal client is male and females between the ages of 25 – 40 years old who live in Melbourne, Australia. They have an edgy, bold style. We would like our coffee shop and bakery to be “the go-to spot” in our local neighborhood for coffee and treats. It should be the cool place that people come to meet a friend to catch up or couples hang in the afternoon and play a board game.We believe in coffee, doughnuts and community.


Branding

Bold, masculine, slightly edgy, industrial but still comfortable, we like the idea of concrete textures, black and white — but we’re open to some color as well

Packaging

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Store Front Sign